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Car dealerships today are competing for attention online more than ever. Two of the most common paid channels are Facebook Ads and Google Ads. Both can generate leads, but they work in very different ways. Understanding the strengths and limitations of each can help you decide where to put your ad budget—and how to structure […]

Running a successful auto repair shop isn’t just about fixing cars—it’s about getting customers through the door. With the right auto repair marketing strategies, you can increase your shop’s visibility, attract new customers, and boost your revenue. Here are ten proven marketing tactics to help your auto repair business grow. 1. Optimize Your Google My

Hosting a local car meet is one of the best ways to promote your auto shop while reaping the long-term benefits of improved SEO. While most auto shop owners are familiar with the idea of traditional marketing methods—flyers, online ads, or social media posts—the SEO benefits of hosting a car meet are often overlooked. In

If you’re running an auto repair shop in 2025, you’ve likely already realized that attracting customers doesn’t just happen with a few flyers and word of mouth anymore. Today, your customers are online, searching for answers, solutions, and businesses that stand out. But here’s the kicker: your auto shop doesn’t just need to be online—it

The auto repair industry is highly competitive, with thousands of shops vying for the attention of local customers. In a world where word-of-mouth and traditional advertising are no longer enough, your marketing strategy needs to be effective, targeted, and data-driven. The key to success lies in creating a marketing plan that not only drives traffic

In the competitive world of auto repair, simply offering quality services isn’t enough to guarantee success. As more consumers turn to the internet for solutions to their car problems, having an effective online presence is crucial. Content marketing is one of the most powerful tools you can use to boost your visibility, engage your target

In the fast-paced world of auto repair, one thing remains constant: the need for skill development. As a shop owner, you’re not just responsible for fixing cars and managing a business—you’re also tasked with ensuring that your team is always on top of their game. If you want your auto shop to thrive, investing in

Hiring and retaining skilled auto technicians is one of the most critical aspects of running a successful auto shop. Whether you’re a shop owner in a bustling city or a small-town mechanic looking to grow, your team of technicians is at the heart of your operation. If you don’t have the right people in place,

Selecting the right auto shop software can be a game-changer for your business. Whether you’re managing repairs, inventory, scheduling, or billing, the right software can streamline operations, improve efficiency, and provide better customer service. However, with so many options on the market, it can be challenging to know where to start. In this post, we’ll

As an auto shop owner or manager, you’re no stranger to the importance of providing exceptional customer service. After all, your customers rely on your expertise and trust you with their vehicles, which are vital to their daily lives. However, no matter how well you run your shop or how great your service is, there